Search Engine Optimisation

Search Engine Optimization

Customers complete the equation of your business. Your idea is awesome, capital is arranged, website has been created, the only thing missing is customers to complete this equation. This is where we step in. At Digital Agency, we provide a range of services to optimize your traffic and conversion. When it comes to search engine optimization, it is important that we do not blindly follow-the-herd! This is because this industry is amongst the most chaotic in the digital marketing world, with many attempting to game the system to obtain fast short-term results - often at the expense of long-term sustainability.

We help you in gaining greater visibility in the search engine results pages (SERPs).

Our team of professional optimizers are amongst the best trained practitioners in the region. They consistently enrich themselves with new updates occuring within the SEO industry. However, the important fundamentals don't really change and we take pride in applying these tried and test fundamentals for your businesses.

It is not impossible but difficult for small businesses to compete against large players in the market when it comes to attracting visitors. We at digital agency, customise the disciplines of technical SEO, content marketing & link building to help you attract and entice visitors.

But attracting customers is just the beginning!

There is a misconception that sole motto of SEO is to attract visitors to a website!

We think a step ahead when it comes to SEO, because your success complements our success story also!

Your website should comprise of a well-developed navigation and information architecture framework to motivate visitor to explore further.

After all, the ultimate goal of any website is to generate qualified leads and sales.

Our Approach To SEO

1

Website and SEO Audit

We will run a full audit on your website from an SEO point of view and provide you with recommendations on areas of improvement. If you do not have a website yet, we can help you to build one.

2

Keyword Research

The goal of effective keyword research is to identify top search terms relevant to the business. One of the major goals and objectives of SEO is to increase the search visibility of a website and its web pages. However, it is also important to understand that customers search for various products and services using a multitude of search terms, not just a single search term.

3

Website Content Development

One of the most important activities to raise a website's visibility in the search engines is by developing unique content for each of its important pages. It should be noted that Google in particular, as part of its algorithm has the ability to scan the indexable text on a web page and evaluate the body text of a web page and determine the degree of semantic relevancy with the target keyword.

4

Link Building

Link building is essential if one wishes to increase a website's authority in the eyes of the search engines. It is important, however, in the era of significantly enhanced search algorithms to ensure that only 'white-hat' or ethical link building activities are performed. To this end, be assured that our link building team are trained to only execute link building that conforms to the search engines best practice guidelines.

5

Reporting

Finally, the results of an effectively implemented SEO initiative can be easily observed through regular reporting. To this end, we generate a monthly report to clients that articulate the progress made due to organic search implementation.

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